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Circular, baguette diamond pendant necklace from Eriness.

Your New Jewelry Collection: Our 10 Most Popular Natural Diamond Jewels Diamond Jewelry Highlights featuring Ana de Armas.

Ana de Armas Stars in The Natural Diamond Council’s First Ever Celebrity Campaign I am proud to share with you the next phase of our relaunch as the Natural Diamond Council - the debut of our new global advertising campaign, For Moments Like No Other.

Celebrity Stylist Law Roach Gets Sentimental About His Diamond Jewels From dazzling red carpet styles to rocker-chic looks, Roach uses diamonds to add an element of glamour, edginess and sparkle.

Outlook on Driving Diamond Desirability with NDC CEO, David Kellie As we approach our three-month anniversary as the Natural Diamond Council I wanted to give you, our stakeholders, an update on our progress and a preview of our new Q4 2020 advertising campaign that we’ll be announcing in three weeks.

Diamonds Have Unique Potential to Capture Consumer Spend Previously Allocated to Travel De Beers Group’s third Diamond Insight ‘Flash’ report explores opportunities for diamonds as consumers reallocate discretionary spend.

5 different round cut diamonds and 1 large rectangular cushion yellow diamond

Insights for Diamond Jewelry Retailers Ahead of 2020 Holiday Season Bruce Cleaver shares findings from the company’s latest global consumer research during keynote address at Luxury by JCK virtual forum.

Growth in Gratitude for Relationships and Interest in Classic and Meaningful Gifts De Beers Group’s second Diamond Insight ‘Flash’ Report also highlights a sense of optimism among diamond jewelry retailers for the fourth quarter.

When talking about diamonds, words matter. In 2018, the FTC released new advertising guidelines outlining the correct disclosure terms for diamonds and laboratory grown diamonds, as well as the requirements for making eco-claims in marketing materials. Because this was the first update on this topic in 22 years, we know many people in the industry remain unclear on what’s acceptable to the FTC and what isn’t.

Zendaya engagement ring trends

Six Reasons Why the East-West Engagement Ring is Today’s Hottest Style The east-west set natural diamond commitment ring is on the rise — and it’s got broad appeal.

Women in the Diamond Industry Join our star panel on 17 July to discuss the natural diamond industry and how we believe the future is female.

Webinar – Natural Diamond Council to Drive Desirability of Diamonds The Natural Diamond Council (NDC), formerly known as the Diamond Producers Association, will drive the desirability of diamonds, says CEO David Kellie. “The focus of the organisation will be to drive desirability of diamonds in the medium to longer term, by reaching out to consumers via a combination of editorial, education, advertising and social media”, […]

Support Your Local Jeweler The COVID-19 outbreak has disrupted communities and businesses around the world, putting the livelihood of many people in our industry is at stake. It is in these moments of hardship that we need to work together, support each other, and focus on strategically building the common path to a sustainable recovery.

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