Generated by Rank Math SEO, this is an llms.txt file designed to help LLMs better understand and index this website. # The Diamond Collective ## Sitemaps - [XML Sitemap](https://thediamondcollective.world/sitemap_index.xml): Includes all crawlable and indexable pages. ## Posts - [The Best Jewelry Moments of the 2026 Academy Museum Gala](https://thediamondcollective.world/discover/2026-academy-museum-gala/): Taylor Swift, Kim Kardashian, Sabrina Carpenter, and Hollywood’s best-dressed brought major diamond energy to the sixth annual Academy Museum Gala. - [Kylie Jenner Debuts the $50 Million Victoria’s Secret Fantasy Bra](https://thediamondcollective.world/discover/fantasy-bra-kylie-jenner/): After an eight-year hiatus, the diamond-studded Victoria’s Secret Fantasy Bra is officially back—and Kylie Jenner is bringing all of its extravagance to the runway. - [The Victoria’s Secret Fantasy Bra Is Back—Here’s a Look at Its Very Extra History](https://thediamondcollective.world/discover/victorias-secret-fantasy-bra/): Get the deepest diamond details, straight from the jewelers responsible for the magnificent bejeweled Victoria’s Secret Fantasy Bras. - [Who Knew Snow Could Help Power a Diamond Mine?](https://thediamondcollective.world/learn/rio-tinto-diavik-diamond-mine/): How the remote Diavik diamond mine became an Arctic beacon for renewable innovation. - [Florence Pugh Doesn’t Do Ordinary Diamonds](https://thediamondcollective.world/discover/florence-pugh/): After a rousing turn as Cathy Ames in the new limited series adaptation of the literary classic East of Eden, Florence Pugh knows how to put on a show and will never turn down the drama of diamonds. - [WitchTok Wants You to Wear Your Magic](https://thediamondcollective.world/discover/culture/witchtok-jewelry/): Aunt Jet Owens in Practical Magic once said, “There’s a little witch in all of us.” WitchTok is reclaiming the power of intention, and the jewelry we wear is becoming part of the ritual. - [The 347-Carat Giant Hiding in the Mountains of Lesotho](https://thediamondcollective.world/learn/lesotho-jubilee/): High in Lesotho’s rugged mountains, a 346.99-carat diamond emerged from the earth, joining a remarkable lineage of giant stones. But the story of the Lesotho Jubilee is just beginning. - [The Sublime Mystery of the Okavango Blue](https://thediamondcollective.world/learn/okavango-blue-diamond/): Its color is almost impossibly rare, its origins are still being studied, and its latest appearance involves a Paris runway. Meet Botswana's most famous blue diamond. - [What Do Diamonds Have to Do With Bees? Everything.](https://thediamondcollective.world/learn/honey-bees/): Petra Diamonds is prioritizing ecosystems, livelihoods, and the Honey Bee through diamond mining. - [168 Years of Boucheron Just Landed in New York](https://thediamondcollective.world/discover/boucheron-christies-exhibit/): Diamond-covered ivy, couture-inspired jewels, and surprises from the archives. Boucheron teams up with Christie’s to show New York what it’s made of. - [The Return of Shaun Leane: McQueen’s Most Daring Jewelry Collaborator](https://thediamondcollective.world/discover/shaun-leane/): As a close friend and collaborator of the late Lee Alexander McQueen, the fine jeweler brought his goldsmithing techniques to fashion. Seán McGirr just tapped him for a new partnership. - [The Lore Behind Queen Marie of Romania’s Lost Diamonds](https://thediamondcollective.world/discover/queen-marie-of-romania/): She rejected royal convention, inherited extravagant diamonds, and built a jewelry collection fit for an empress. Then the Russian Revolution changed everything. - [Ali Larter Is Not Holding Back](https://thediamondcollective.world/discover/ali-larter-landman/): On Landman, she goes full Texas glamour. Offscreen, it’s Jersey grit, jeans, a white shirt, and diamonds she never takes off. - [60 Years In, Botswana’s Future Is Written in Diamonds](https://thediamondcollective.world/learn/botswana-diamond-jubilee/): Botswana came to New York to celebrate 60 years of independence. The conversation quickly turned to diamonds, conservation, and the women shaping what comes next. - [Shailene Woodley Always Keeps It Real](https://thediamondcollective.world/discover/shailene-woodley-diamond-exclusive-interview/): From Hollywood to personal style, the actor has a healthy disregard for expectations—and an endless capacity for wonder. - [The 2,000-Year-Old Jewelry Trend It Girls Can’t Quit](https://thediamondcollective.world/culture-and-style/diamond-coin-jewelry/): Thousands of years old. Suddenly everywhere. Hailey Bieber, Rihanna, Anne Hathaway, Dakota Johnson, and Emily Ratajkowski are bringing diamond coin jewelry into the now. - [The ’70s Wore It Better](https://thediamondcollective.world/discover/70s-jewelry-trend/): The rebellious decade gave jewelry a new attitude. Five decades later, we still dig it. - [The Secret Lives Of Marie Antoinette’s Diamonds](https://thediamondcollective.world/discover/marie-antoinettes-jewelry/): Centuries after her death, Marie Antoinette’s diamonds still draw fierce bidding wars, and record-breaking prices. What is it about her jewelry that has such a hold on us? - [Jackie Kennedy Onassis Wore Jewelry on Her Own Terms](https://thediamondcollective.world/discover/jackie-kennedy-onassis/): An antique diamond clip she had to have. A 40-carat diamond she barely wore. Jackie Kennedy Onassis collected, redesigned and rewore jewelry entirely on her way. - [Kiernan Shipka Keeps the Good Stuff](https://thediamondcollective.world/discover/kiernan-shipka/): After nearly two decades of red carpets, Kiernan Shipka has figured out what’s worth keeping: great vintage, diamonds with a story, and one very sentimental souvenir from Mad Men. - [The Wild Life of the Dresden Green Diamond](https://thediamondcollective.world/discover/dresden-green-diamond/): We slipped into the Green Vault while it was closed to the public and learned how it survived centuries of war, royal drama and one of the world’s most audacious jewel heists. - [Lucy In the Sky With Diamonds](https://thediamondcollective.world/discover/lucy-hale/): From a diamond passed down through four generations to the pieces she buys herself, Lucy Hale’s jewelry tells the story of where she’s been and who she’s becoming. - [The Diamond Choker That Made Kelvin Harrison Jr.](https://thediamondcollective.world/discover/kelvin-harrison-jr/): The star of the upcoming Hunger Games approaches a role the same way he approaches getting dressed: commit to the character, have a little fun, and never be afraid of too much jewelry. - [Ella Hunt Kicks It Into High Gear](https://thediamondcollective.world/discover/ella-hunt/): The actress and musician is hitting her stride, with fearless style, a taste for transformation, and absolutely no interest in staying in one lane. - [Welcome to the Iconic World of Jessica McCormack](https://thediamondcollective.world/discover/jessica-mccormack-diamonds/): Jessica McCormack is the hostess with the mostest. At her Carlos Place townhouse in London and her new Madison Avenue manse, she serves up diamonds with a side of verve. - [The Statement Earrings Are the Outfit](https://thediamondcollective.world/discover/statement-earrings/): Oversized, sculptural, impossible to ignore. These statement earrings do the most—and make everything else you’re wearing look better. - [On Memory and Meaning](https://thediamondcollective.world/discover/meaning-of-diamonds/): Our lives move too quickly. Diamonds don’t. Between the two, fleeting moments become something we can hold onto.  - [Joey King Keeps Us Guessing](https://thediamondcollective.world/discover/joey-king/): She's saying no more often and discovering exactly what she wants from her roles, her jewelry—and whatever comes next. - [Akimbo Rings Hit All the Right Angles](https://thediamondcollective.world/discover/akimbo-diamond-rings/): A little tilt goes a long way. Designers are setting diamonds askew for a look with a fresh perspective. - [How the Queen of Kalahari Diamond Caused a Red Carpet Frenzy](https://thediamondcollective.world/historic-diamonds/queen-of-kalahari-diamond/): From the Karowe Diamond Mine in Botswana, to Grammys, Academy Awards, and the Cannes Film Festival, the Queen of Kalahari diamond has endured a magnificent journey with the help of the masterful artisans at Chopard. - [Why is the Koh-I-Noor Diamond So Controversial?](https://thediamondcollective.world/historic-diamonds/koh-i-noor-diamond/): "Diamond Hall of Fame" highlights the world’s most celebrated diamonds, from legendary stones with a scandalous past to newly uncovered diamonds that have quickly garnered star status. Up first, the Koh-I-Noor Diamond. - [Famous Diamonds That Vanished Without a Trace](https://thediamondcollective.world/historic-diamonds/lost-diamonds/): Explore the mysteries of lost diamonds, from the Florentine to the Hope, and see how theft, war and royal intrigue shaped their journeys. - [The Most Outstanding Jewelry Moments From the Venice Film Festival 2026](https://thediamondcollective.world/culture-and-style/venice-film-festival-2026/): Discover the best jewelry moments from the Venice Film Festival 2026, from this year's jury president Maggie Gyllenhaal to Kendall Jenner. - [Forever Flawless: Beyoncé’s 31 Best Diamond Moments](https://thediamondcollective.world/culture-and-style/beyonce-jewelry/): In celebration of her birthday on September 4, Beyoncé has been fashion royalty for 45 years now. Here are the natural diamonds that prove it. - [The Tiny Watch Is the New Big Thing](https://thediamondcollective.world/culture-and-style/jewelry-trends/tiny-watch/): The tiny watch, made even more beautiful with dainty diamonds, is replacing the oversized timepieces as stackable, vintage-inspired heirlooms. - [Nothing Competes with Sophia Loren’s Bombshell Diamonds](https://thediamondcollective.world/culture-and-style/sophia-loren-jewelry/): In honor of the Venice Film Festival, we’re looking back on Sophia Loren’s most dazzling La Dolce Vita diamonds. The Old Hollywood icon defined the classic glamour of the mid-century, with bombshell jewelry as stunning as she is. - [Zendaya Never Fails to Stun in Exemplary Diamond Jewelry](https://thediamondcollective.world/culture-and-style/zendaya-jewelry/): The actress and fashion icon never fails to stun with her natural diamond jewels on the red carpet and beyond. - [How Many Rings Is Too Many Rings?](https://thediamondcollective.world/discover/ring-stacks/): Heirloom diamonds, flea market finds, signet rings, and something shiny just because. The best ring stacks follow instinct, not rules. - [Crocodile Rock: The Unbelievable History of the Cartier Crocodile Necklace](https://thediamondcollective.world/historic-diamonds/cartier-crocodile-necklace/): With an origin story you wouldn’t believe, the Cartier Crocodile necklace has lived on as a prime example of the duality of diamond jewelry as fine art. - [Film Festivals Love to See Monica Bellucci Coming With Her Massive Diamonds](https://thediamondcollective.world/culture-and-style/monica-bellucci-jewelry/): Whether in Cannes or Venice, Italian goddess Monica Bellucci always makes a bombshell red carpet appearance more impactful with incredible diamond jewels. - [The Most Iconic Jewelry Moments in the History of the Venice Film Festival](https://thediamondcollective.world/culture-and-style/venice-film-festival/): Our top picks of the best jewelry from years past. - [Chloë Sevigny Is the Blueprint for Wearing Diamonds Your Way](https://thediamondcollective.world/culture-and-style/chloe-sevigny-jewelry/): There's no question that, of all people, undisputed it-girl Chloë Sevigny knows how to dress. But since her star-making turn in the mid-nineties, the indie actress and fashion icon has consistently bedecked herself in just the right diamond jewelry with aplomb. - [Diamond Body Chains Are Bringing Back the Naughty Noughties](https://thediamondcollective.world/culture-and-style/body-chain/): Get to know the designer behind the latest summer jewelry trend. - [Cristiano Ronaldo Owns Over $10M Worth of Watches](https://thediamondcollective.world/culture-and-style/cristiano-ronaldo/): From a $485,000 "Ice" Rolex to a Million-Dollar Bugatti on His Wrist, CR7 Owns Some of the Rarest Diamond Watches Ever Made, and maybe the most maximalist watch collection of anyone. - [How the Tennis Bracelet Became a Cultural Obsession](https://thediamondcollective.world/culture-and-style/diamond-tennis-bracelet/): Find out how the diamond tennis bracelet got its sporty name and see the best renditions being made today. - [The Antique Diamond Cut Hiding in Plain Sight](https://thediamondcollective.world/learn/portrait-cut-diamond/): Thin as glass and almost as transparent, portrait cut diamonds have kept a low profile for centuries. Now, a new generation of designers are looking closer. - [Tennis Necklace Season Is Officially Upon Us](https://thediamondcollective.world/culture-and-style/tennis-necklace-guide/): From centuries-old diamond strands to the courtside moment that gave the style its modern name, the tennis necklace has serious staying power. - [Grace Kelly Set the Trend For Emerald-Cut Diamond Engagement Rings](https://thediamondcollective.world/engagement-rings/grace-kelly-engagement-ring/): An icon of Old Hollywood glamour, Grace Kelly's natural diamond engagement ring has a legacy all its own. - [Wallis Simpson’s Jewels Tell a Story of Love, Scandal and Exile](https://thediamondcollective.world/historic-diamonds/wallis-simpson-jewelry/): A deep dive into the Duchess of Windsor’s breathtaking collection of natural diamond jewels. - [Are These Famous Diamonds Cursed?](https://thediamondcollective.world/historic-diamonds/cursed-diamonds/): Every natural diamond has a deep and rich history, but some have more daunting, cursed pasts than the rest. ## Pages - [About](https://thediamondcollective.world/about/): *The Diamond Collective is a trading and business name of Natural Diamond Council Limited. Please see Legal Notices - The Diamond Collective for full details. - [Council Login](https://thediamondcollective.world/council-login/): Enter your email address and we will send you a login link. - [A Guide to Engagement Ring Insurance](https://thediamondcollective.world/diamond-engagement-rings/ring-insurance/): Protect your investment and peace of mind by insuring your diamond engagement ring. Learn how to safeguard your ring in a few easy steps.  - [The 2026 Relationship Commitment Report](https://thediamondcollective.world/diamond-engagement-rings/relationship-commitment-report/): Commitment in America is being redefined. NDC's 2026 Relationship Commitment Report maps all 50 states on behaviour, stability and romance — ranking where Americans are most (and least) committed, the conditions that enable commitment, and the diamond choices defining today's engagements. - [Lab Grown Diamond Rings vs Natural Diamond Rings](https://thediamondcollective.world/diamond-engagement-rings/lab-grown-diamond-rings/): Natural diamond rings offer rarity, lasting value, and heritage—unlike lab-grown diamonds, which have lost up to 80% of their value in recent years. - [Diamond Shapes: A Guide to Choosing the Perfect Cut](https://thediamondcollective.world/diamond-engagement-rings/diamond-shape/): Choosing the right diamond center stone for your diamond engagement ring is a personal decision. No matter your engagement ring style, there’s a natural diamond shape or cut that’s right for you. - [Pink Diamond](https://thediamondcollective.world/natural-diamond-types-and-alternatives/colored-diamonds/pink-diamond/): Pink diamonds are among the rarest and most valuable gems, prized for their stunning hues and unique formation. Their scarcity makes them highly sought after, with some fetching record-breaking prices at auction. - [The 4Cs Are Basically Your Diamond’s Birth Chart](https://thediamondcollective.world/diamond-engagement-rings/4cs-odiamonds/): To help you navigate the diamond engagement ring and diamond jewelry shopping experience, here is a simple guide to the criteria used to evaluate diamond quality. Learn about the 4 Cs of Diamonds below so you can choose the perfect diamond for you.  - [Cushion Cut Diamond Engagement Rings: A Glamorous Favorite](https://thediamondcollective.world/diamond-engagement-rings/diamond-shape/cushion-cut-diamond/): Cushion-cut engagement rings are known for their soft, rounded edges, which makes them a popular choice for couples seeking a vintage-inspired yet versatile style. The cushion cut blends the best features of both square and round shapes, creating a ring that works beautifully with various settings.  - [The 1 Carat Diamond Ring Has Range](https://thediamondcollective.world/diamond-engagement-rings/natural-diamond-rings/1-carat-diamond-ring/): Considering a 1 carat natural diamond ring? Here’s what makes this carat weight a savvy choice.  - [Partner Embed Demo](https://thediamondcollective.world/partner-embed-demo-fr/) - [Partner Embed Demo](https://thediamondcollective.world/partner-embed-demo/) - [Average Engagement Ring Cost: How Much Should I Spend?](https://thediamondcollective.world/diamond-engagement-rings/average-engagement-ring-cost/): There's a natural engagement ring for every budget. Learn what to consider when buying an engagement ring.   - [Sitemap](https://thediamondcollective.world/sitemap/) - [Red Diamonds](https://thediamondcollective.world/natural-diamond-types-and-alternatives/colored-diamonds/red-diamond/): Red diamonds are the rarest and most exclusive colored diamonds, valued for their deep, intense hue. Their striking color comes from natural crystal distortions, making them highly sought after by collectors and investors. - [Diamond Auctions: How to Bid Like a Pro](https://thediamondcollective.world/diamond-jewelry/diamond-auction-guide/): For those with an eye for fine jewelry and a love for the thrill of the chase, few experiences rival the exhilaration of a diamond auction. These exclusive events offer a rare opportunity to acquire exquisite natural diamonds and heirloom-worthy pieces—often at prices far below their traditional retail counterparts. From the dazzling tiaras of European royalty to contemporary designs from the world’s most sought-after ateliers, diamond auctions provide an ever-changing tableau of history, craftsmanship, and investment potential. - [Blue Diamond](https://thediamondcollective.world/natural-diamond-types-and-alternatives/colored-diamonds/blue-diamond/): Blue diamonds owe their captivating hue to traces of boron, with shades ranging from light blue to deep oceanic tones. Extremely rare and valuable, they are highly sought after by collectors. - [Affordable Engagement Rings: How to Find Beautiful Rings on a Budget](https://thediamondcollective.world/diamond-engagement-rings/affordable-engagement-rings/): How do you find affordable engagement rings—and still retain quality and beauty? Here are some tips to help you choose a stunning natural diamond engagement ring without breaking the bank.  - [Understanding the Diamond Clarity Chart](https://thediamondcollective.world/diamond-engagement-rings/4cs-odiamonds/diamond-clarity-chart/): Diamond clarity affects both beauty and value. Learn how to use the GIA clarity chart to choose a diamond that looks flawless—without overspending. - [How to Clean a Diamond Ring](https://thediamondcollective.world/diamond-engagement-rings/how-to-clean-diamond-ring/): Regularly cleaning your engagement ring will maintain its brilliant sparkle. Here's the best way to safely clean your diamond ring. - [Diamond Certification and Appraisal: What to Know](https://thediamondcollective.world/diamond-engagement-rings/diamond-certification/): When purchasing a diamond, understanding the difference between diamond certification and diamond appraisal is essential for making an informed decision. These processes provide key insights into the quality, authenticity, and market value of a diamond, ensuring you get the best value for your purchase.  - [Salt and Pepper Diamond](https://thediamondcollective.world/natural-diamond-types-and-alternatives/colored-diamonds/salt-and-pepper-diamond/): Salt and pepper diamonds feature unique black and white inclusions, giving them a distinctive, speckled look. Celebrated for their organic beauty and individuality, they offer a rustic charm and an affordable alternative to traditional diamonds. - [Yellow Diamond](https://thediamondcollective.world/natural-diamond-types-and-alternatives/colored-diamonds/yellow-diamond/): Yellow diamonds, known for their warm golden hues, owe their color to nitrogen. Highly valued for their rarity and brilliance, they are a popular choice for luxury jewelry. The famous Tiffany Yellow Diamond, at 128.54 carats, showcases their timeless appeal. - [Moissanite Engagement Rings vs Diamond Engagement Rings: What to Know](https://thediamondcollective.world/diamond-engagement-rings/moissanite-engagement-rings/): A moissanite engagement ring lacks the rarity and emotional significance of a natural diamond. Before you decide on ring choice, understand how they compare to a natural diamond in brilliance, hardness, and long-term value. - [Carat Weight: The Most Visible of the 4Cs](https://thediamondcollective.world/diamond-engagement-rings/4cs-odiamonds/carat-weight/): Carat weight impacts a diamond’s price and look—but bigger isn’t always better. Learn how to balance size, cut, and budget to find the perfect diamond. - [Engagement Ring Settings](https://thediamondcollective.world/diamond-engagement-rings/engagement-ring-settings/): The diamond ring setting shapes your engagement ring’s style, brilliance, and security—discover popular options to suit your taste and lifestyle. - [Oval Engagement Rings: The New Classic](https://thediamondcollective.world/diamond-engagement-rings/diamond-shape/oval-engagement-rings/): The oval diamond is currently the fastest-growing diamond shape in popularity. Its elegant, elongated shape creates the illusion of a larger stone and complements a variety of ring settings, making it a top choice for engagement rings in recent years. Oval engagement rings are an excellent choice for those seeking a striking, yet classic look that stands out.  - [Round Engagement Rings: The Most Popular Diamond Shape](https://thediamondcollective.world/diamond-engagement-rings/diamond-shape/round-engagement-rings/): Round engagement rings are the most popular choice for couples seeking a sparkling symbol of commitment. Known for their perfect symmetry and incredible brilliance, round-cut diamonds are designed to shine in every light. With their 58 facets, round diamonds offer exceptional sparkle and are considered one of the most brilliant diamond shapes available. The round-cut diamond will always remain a classic, making it a stunning choice for an engagement ring that will stand the test of time.  - [Asscher Cut Diamond Engagement Rings: Vintage Style](https://thediamondcollective.world/diamond-engagement-rings/diamond-shape/asscher-cut-diamond/): Asscher cut diamond engagement rings offer a stunning blend of vintage elegance and modern sophistication. Known for their square shape and deeply trimmed edges, these diamonds provide a unique shape and fire that stand out among other diamond cuts. With their high crown and large step facets, Asscher cut diamonds are perfect for couples who want a classic yet bold ring.  - [Pear Shaped Engagement Rings: A Standout Shape](https://thediamondcollective.world/diamond-engagement-rings/diamond-shape/pear-shaped-engagement-ring/): Pear shaped engagement rings have become a popular choice for those seeking a classic yet contemporary style. Their elongated teardrop shape with a pointed tip and rounded bottom offers a flattering elongated shape with brilliant sparkle. Often compared to the marquise and oval cuts, pear shaped diamonds provide a distinctive look that stands out in any setting.  - [Marquise Engagement Ring: Vintage Drama](https://thediamondcollective.world/diamond-engagement-rings/diamond-shape/marquise-engagement-ring/): Known for their center stones with elongated, football-like shape and pointed ends, marquise engagement rings have been a popular choice for centuries due to their ability to create the illusion of a larger stone. While marquise engagement rings are popular again, they have a long history. The marquise cut diamond originated in the 18th-century royal court of the French king Louis XV, who asked a jeweler to create a diamond in the shape of his mistress the Marquise de Pompadour's lips. - [Radiant Cut Engagement Rings: Sparkle and Sophistication](https://thediamondcollective.world/diamond-engagement-rings/diamond-shape/radiant-cut-engagement-rings-2/): Radiant cut engagement rings offer the sleek lines of an emerald cut with the dazzling sparkle of a round cut. Learn more about this trending natural diamond engagement ring below.  - [The Diamond Collective](https://thediamondcollective.world/): Only Natural Diamonds is the destination for all things natural diamonds. Get diamond style & engagement ring inspiration, education & more. - [FAQs](https://thediamondcollective.world/faqs/): Our diamond FAQs dispel some of the myths around natural diamonds: their rarity, environmental impact, and value. - [Magazine – Only Natural Diamonds](https://thediamondcollective.world/magazine/) - [Shop Trusted Retailers](https://thediamondcollective.world/diamond-engagement-rings/our-retail-partners/): Date & Time - [Industry Regulations](https://thediamondcollective.world/diamond-sustainability/industry-regulations/): In addition to their own ethical rules and codes of practice, our members adhere to a number of international standards and industry best practices developed and monitored by independent organizations such as the Responsible Jewellery Council and the United Nations Global Compact. - [Debunking Blood Diamonds: How the Industry is Combatting Conflict Diamonds](https://thediamondcollective.world/diamond-sustainability/ethical-sourcing-of-natural-diamonds/debunking-blood-diamonds/): The Kimberley Process (KP) is an international, multi-stakeholder trade regime created in 2003 to increase transparency and oversight in the diamond supply chain in order to eliminate trade in conflict diamonds, defined as rough diamonds (or “blood diamonds” by Hollywood) sold by rebel groups or their allies to fund conflict against legitimate governments. The KP facilitates legitimate trade in rough diamonds among participating countries by mandating domestic implementation of a certification scheme that makes the trade more transparent and secure and prohibits trade with non-participants.  - [Responsible Sourcing of Natural Diamonds](https://thediamondcollective.world/diamond-sustainability/ethical-sourcing-of-natural-diamonds/): The natural diamond industry abides by numerous international human rights frameworks and labor regulations, alongside country-specific regulations and further rigorous ethical, social, and environmental requirements to ensure it does business in the ethical diamond industry in a responsible way ## FAQs - [Did De Beers invent the diamond engagement ring?](https://thediamondcollective.world/faq/did-de-beers-invent-diamond-engagement-ring/): No, De Beers did not invent the diamond engagement ring. The tradition of giving engagement rings dates back thousands of years, long before De Beers’ famous 1947 “A Diamond is Forever” campaign. Ancient Romans are believed to have exchanged rings as a symbol of betrothal, and in 1477, Archduke Maximilian of Austria gave Mary of Burgundy a diamond engagement ring—one of the earliest documented uses of a diamond for this purpose. During the Victorian era, engagement rings often featured diamonds alongside other gemstones in elaborate designs. By the late 19th century, diamond engagement rings were already appearing in Tiffany & Co. catalogues, further indicating that the practice was well established before De Beers entered the picture. While De Beers helped make the diamond engagement ring more iconic in the modern era, the tradition itself has deep historical roots. ## Instruments