Aunt Jet Owens in Practical Magic once said, “There’s a little witch in all of us.” WitchTok is reclaiming the power of intention, and the jewelry we wear is becoming part of the ritual.
Natural Diamonds & Synthetics
Learning more about or exploring buying diamonds can feel daunting. This is the ultimate resource, providing all the insights you need to make informed decisions and celebrate your special moments with natural diamonds confidently.
Natural Diamonds vs Lab Grown Diamonds
Understand the difference between natural diamonds and man-made laboratory grown diamonds.
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Discover Natural Diamonds
Natural diamonds are a marvel of nature. Discover what makes these rare gemstones so valuable and timeless.
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Diamond Simulants: Cubic Zirconia and More
Natural diamonds, lab grown diamonds, and diamond simulants may look similar but have very different values. Here’s how to tell if your diamond is natural.
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Ethical Sourcing of Diamonds
Discover the journey of a natural diamond—from its ethical recovery to the retailer— and learn how the natural diamond industry ensures a positive environmental and social impact.
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Industry Reports and Research
As the industry authority, Natural Diamond Council collaborates with key entities across the supply chain.
Supporting Communities
Natural diamonds support education, infrastructure,
healthcare and more. Find out how.
Diamond Origins
Here, we cover where diamonds come from, how they are responsibly sourced, and recent advancements in diamond traceability.
Environmental Protection
The natural diamond mining industry protects and rehabilitates the environment. Learn more here.
Protecting The Environment
WitchTok Wants You to Wear Your Magic
The Sublime Mystery of the Okavango Blue
Its color is almost impossibly rare, its origins are still being studied, and its latest appearance involves a Paris runway. Meet Botswana’s most famous blue diamond.
What Do Diamonds Have to Do With Bees? Everything.
Petra Diamonds is prioritizing ecosystems, livelihoods, and the Honey Bee through diamond mining.
168 Years of Boucheron Just Landed in New York
Diamond-covered ivy, couture-inspired jewels, and surprises from the archives. Boucheron teams up with Christie’s to show New York what it’s made of.